Le Passe Vite

Le Passe Vite is Joana’s project about food and a life between pots and pans. I was asked to design the new packaging for her amazing homemade foodies. Under constraints of cost, I developed a minimalist approach choosing white and craft paper as a foundation. Aubergine is the brand colour, along with white, should be used as a stamp printed method color for both packaging and stationary. Although I was only asked to do the packaging, this project was so exciting that couldn’t resist on developing the logo as well. This is a nuance of the final project.

Client Le Passe Vite
Role Identity, Packaging, Handwriting
Year 2015
Food Photography by Joana Alves

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