Createch is an emergency lighting brand. This project was a true challenge to me. I refused to see this project as one more corporate business communication identity, and the fact that the brand needed to communicate for a lot of targets led me to make something distinctive and unique. I’ve art directed the entire project, doing the branding and positioning, directing video and photography, event organization, to name a few.

Client Createch
Role Art Direction, Branding, Positioning, UI/UX
Year 2013 — 2014
Art Direction Carla Almeida
Photography
 Filipa Alves
Video André Tentúgal

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